Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller SHORTLISTED FOR THE ROYAL SOCIETY

SHORTLISTED FOR THE ROYAL SOCIETY TRIVEDI SCIENCE BOOK PRIZE

as she wonders: Which historical superhero will display the power to make civilizations rise and fall

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drawing from the first to the last of his prizewinning collections

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior TC_Bestseller SHORTLISTED FOR THE ROYAL SOCIETYA fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting. There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology. As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at