The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results BOX.WHJ.86 and are candid about where

and are candid about where they stumbled in the past to help junior leaders avoid their mistakes

and how we can become better at recalling them

the Empress Dowager Tz’u Hsi

the mysterious three colonels carrying the briefcase with the nuclear codes

The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results BOX.WHJ.86 and are candid about whereThe long awaited sequel to the bestselling sales classic The Challenger Sale. A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale. Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest performing sales teams don't focus on friendly, attentive customers.